Why Vention Returned to Salesloft & Never Looked Back
Published:
Overview
Vention is a digital manufacturing platform helping teams design, order, and assemble custom factory equipment. They briefly switched from Salesloft to another Revenue Orchestration Platform in an effort to cut costs.
It didn’t take long for issues to surface. Sales activity slowed. Prospecting became disorganized. The pipeline lost momentum.
“It was just one big mess of disorganized data that could not be realistically managed,” said Shawn Fontaine, Sales Leader at Vention.
Challenge
Vention’s team supports multiple personas and product lines, so structure and customization are non-negotiable. The new platform promised strong AI and conversation intelligence features, but couldn’t deliver on what mattered most: organized, customizable cadences.
Reps had to manage multiple sequences manually, with no way to streamline their workflows. On top of that, performance issues with the Salesforce integration and an increase in manual tasks started affecting team morale.
“You had to constantly be switching between tasks and tools,” Shawn explained. “That was taking a mental and emotional toll on people.”
Returning to Salesloft
Shawn advocated strongly for a return to Salesloft, emphasizing the platform's ability to support Vention's complex sales processes, and the impact was immediate.
The key factors that drove Vention back to Salesloft included:
- Custom cadence organization
- Rep efficiency and productivity
- and ultimately, the results it helped drive.
It's pretty simple — Salesloft lets us sell more.
Garnering adoption across the team
Vention's sales team quickly embraced Salesloft upon its return, eager to regain the efficiency, organization, and results they had lost. Salesloft's intuitive interface and powerful features made it easy for new reps to ramp up and maximize their productivity.
Especially for the newer reps, utilizing Salesloft's AI capabilities, combined with the power of Rhythm, helps them start making an impact faster. Shawn shared, "If newer reps aren't sure what to do, they can simply open up Salesloft and use Rhythm to help manage themselves and see what needs to be prioritized. Then with the ease of the Draft with AI capability for making stagnant email templates, they can hit the ground running."
Results
Within just a few months of returning to Salesloft, Vention:
- Tripled their pipeline
- Daily activity per rep doubled
- Their sales scaled directly with activity
"When we finally got to move back to Salesloft, it was a night and day difference," Shawn exclaimed, "and both our pipeline and revenue showed that."
Conclusion
Vention's experience highlights the critical role that a robust Revenue Orchestration Platform plays in driving sales success. By returning to Salesloft, Vention empowered its sales team to work more efficiently, connect with more prospects, and achieve significant growth.
Salesloft allows us to work inbound and outbound simultaneously in the most efficient way. Almost like it was designed by salespeople for salespeople.
Ready to see what Salesloft can do for your team? Connect with one of our experts.