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Product Capabilities

Fastlane

Fastlane is your express lane for top leads. Instantly qualify and route high-intent buyers to a live person on your team so you can close more revenue faster.

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Drift Fastlane
Let buyers skip the line icon

Let buyers skip the line

Instantly connect high-intent visitors with a rep. No forms, no waiting. Your best leads get a fast, frictionless experience.
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Qualify in real time

Automatically qualify leads the moment they hit your site using firmographic and behavioral data. No manual steps needed
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Accelerate deals

Speed up your pipeline by turning buyer interest into seller action. Reduce drop-off and help reps close deals faster.

Related features

Engage

Instantly identify and score the intent of every website visitor.

Chat Agent

Drift is your always-on seller, working around the clock to qualify lead and book meetings.

Coaching

Easily identify coachable moments to help sellers be more effective closers.

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Since implementing Drift we've taken 41 days off the average deal cycle.


Tim Ozmina
Head of Demand Generation and Digital Marketing, COE at Boomi

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