How To Turn Content Insight Into Sales Action

In addition to the perfectly timed message, today’s buyers expect every touchpoint to feel personal, relevant, and informed by their unique interests. According to Forrester, 82% of global B2B marketing executives agree that buyers expect “an experience personalized to their needs and preferences across marketing and sales.”

Sales teams need clear visibility into which content buyers engage with to meet these expectations.

PathFactory and Salesloft work together to bring content engagement intelligence into the sales workflow. Sellers can prioritize engaged buyers, personalize outreach, and take timely action.

From content engagement to seller action

PathFactory helps teams understand how buyers interact with content. It tracks time spent, topics viewed, and engagement depth. When connected to Salesloft, these insights turn into real-time buyer intent signals that support faster, smarter selling. Content engagement data enables teams to prioritize high-intent leads. Rather than wasting time on cold or unqualified prospects, sales reps can use engagement scores and content signals to focus their efforts where they’re most likely to convert, improving overall efficiency and elevating pipeline quality.

PathFactory and Salesloft align marketing and sales with shared insights. This connection speeds up the buyer journey and improves sales engagement.

Automated workflows that respond to buyer behavior

Content engagement data from PathFactory connects directly to Salesloft Rhythm. It triggers automated workflows and recommends the next best action based on buyer behavior.

Here's how:

When a buyer engages with content and passes a set threshold, Rhythm surfaces the signal in the seller’s workflow. It then recommends the next step, such as sending a personalized email, adding the lead to a cadence, or creating a follow-up task.

This automation replaces manual tracking and allows reps to focus on informed conversations with engaged buyers.

Here how PathFactory + Salesloft advance your revenue orchestration strategy:

• Automated Cadences: Buyers who reach an engagement threshold are added to tailored cadences for timely follow-up.
• Next-best action tasks: Rhythm assigns follow-ups based on content engagement. Reps always know what to do next.
• Wider buyer visibility: Even visitors not yet in your CRM are added to Salesloft when they engage with your content, giving reps a fuller picture of the buying committee.
• More informed conversations: Sellers gain access to rich content consumption profiles right inside Salesloft, arming them with insights that make every engagement count.

Ready to turn content engagement into a sale?

PathFactory gives sellers visibility into which assets a buyer has viewed and for how long. With these insights surfaced in Salesloft, reps can deliver timely, personalized outreach that matches buyer interests and helps move deals forward faster.

Sales teams give feedback on what content drives results. Marketing uses that data to improve strategy. This creates stronger alignment across go-to-market teams and leads to better buyer experiences.

Learn more on how PathFactory + Salesloft can elevate your sales strategy by booking a 20-minute demo with one of our experts.