How Salesloft’s Automation Made StaffMark’s Sales Process 4x Faster

For the modern sales team, “leanness” is not a buzzword that can be simply overlooked.Today, a lot of sales teams are running lean, which is something that the team at Staffmark Group knows well. 

As a group of staffing and recruiting brands, Staffmark offers a wide range of dedicated services that connect more than 170,000 talent with businesses each year. But, with such a large network of services, Staffmark knew that their sales teams needed to be hyper-efficient to grow their client base.

For Gabby Winfield, VP of Professional Services at Staffmark, Salesloft proved to be the key to unlocking that efficiency. “Part of my responsibility is driving sales,” Gabby said. “And, Salesloft has been instrumental in aiding us.”

With Salesloft, Gabby and her team have experienced huge success in creating a more efficient and effective sales organization. At our Saleslove on Tour event, Gabby explained how Salesloft has transformed the Staffmark team, for the better. Here is what she had to share.

1. Maximizing sales output

Salespeople know better than anyone that time is a valuable commodity. They also know how easily their time can be eaten up with manual or administrative tasks that don’t lead to a sale.

Before implementing Salesloft, the Staffmark sales team executed their processes manually, which resulted in significant inefficiencies. But after adopting Salesloft, the Staffmark team has created unprecedented sales efficiency through the platform’s automation and AI capabilities.

“Salesloft allows us to be the most efficient possible – from an individual contributor level all the way through sales leadership,” Gabby stated. “Each and every component of Salesloft is critical to [our] efficiencies and maximizing output.”

While the entire Salesloft platform has enabled Staffmark to unlock their sales output, one area where Salesloft has helped significantly is in streamlining their sales communications. With automated cadences, Staffmark has been able to reach and engage their prospects more easily, with minimal time and work required from their sales reps. Similarly, with Salesloft’s generative AI, the team has found it much easier and faster to write personalized emails to their prospects.

With Salesloft’s automation and Generative AI, Gabby and the Staffmark team have also been able to reach more prospects than ever before. “I don’t even want to put a number on it,” Gabby put it. “Because we can reach so many more people at once versus having to create that process manually.”

Overall, Salesloft has allowed Staffmark to maximize their efficiency and output at each turn. As a result, their sales process is now 4x faster than when they were doing things manually.

2. Universal buy-in

Within sales organizations, some tools are simply more loved than others. Even after a business adopts a tool, it can be hard for the sellers on the ground to fit it into their workflows.

There’s no doubt, however, that the entire sales team at Staffmark has embraced Salesloft – bringing it into their day-to-day, integrating it into their workflows, and using it to drive better outcomes. In fact, for Gabby, this is what she considers to be one of their biggest successes with Salesloft.

By proving that Salesloft works and showcasing the ROI, Gabby has seen near-universal buy-in for Salesloft from the rest of the team. And the numbers back all of that up: In the past year, the team has seen the adoption rate within Salesloft increase from 50% to over 90%. At the same time, they have continually added more Salesloft licenses to support their team.

For Gabby, the best part is that the Staffmark team isn’t just taking advantage of one part of the Salesloft platform. Whether it’s using the Salesloft Dialer, connecting the platform with Outlook, or taking advantage of Salesloft’s Conversation Intelligence solution, the Staffmark team is finding multiple ways that Salesloft can help them streamline their processes. 

“With that, we’re maximizing the tool as well,” Gabby summed up. “So, we continue to increase the various different parts of the adoption.”

3. A true strategic partnership

No matter the platform or tool, without a supportive team behind you, it can be hard to drive the results you set out to achieve. 

But that hasn’t been the case for Staffmark. That is partly due to the close partnership they built with the Salesloft team during the sales process and continued post-sale. As Gabby put it, “Pre-sale to post-sale has been absolutely incredible.”

Even after Staffmark purchased Salesloft, Gabby has found the Salesloft team to be incredibly supportive. She notes that each person at Salesloft who has touched the Staffmark business is ready to jump in at any time and offer their expertise. 

This has even been true for Gabby’s pre-sale contact. “My pre-sale point-of-contact will still help me if I need anything,” she said. “And if he can’t answer it, he will engage someone else from the customer experience team.”

Through this collaboration within the Salesloft, Gabby and her team can rest assured that their questions will always be answered and that they will get the support they need to thrive in their use of Salesloft.

After trading in their manual sales processes with Salesloft, Gabby and the team at Staffmark have been able to massively boost their output, garner buy-in from the rest of the organization, and further grow their collaboration with the Salesloft team. And through these successes, they have seen their sales organization drive better outcomes.