Convert Buyer Intent Into Revenue With Salesloft + Lift AI

Sales leaders have a lot on their plates—streamlining processes, improving team efficiency, and navigating a sea of inbound data. It’s no surprise that high-quality leads can slip through the cracks. In 2024, nearly half of companies saw their win rates drop, with a third of those experiencing declines of over 11%.

With so many signals coming in, it’s hard to differentiate between prospects who are ready to buy and those who are just browsing. 

Amid an abundance of marketplace metrics, buyer intent data has rightfully asserted itself as one of the most powerful and actionable insights for sales teams. Yet, unlocking the full potential of buyer intent data remains a challenge for many.

Now you can cut through the noise and gain crystal-clear insight into your buyers’ intentions by using the most reliable data source available: their real-time micro behaviors on your website. With Salesloft + Lift AI, you can predict buyer intent with unprecedented accuracy and act instantly, driving more efficient processes, faster follow-ups, and seamless buyer experiences.

Here's how:

1. Prioritize high-intent website visitors to unlock more pipeline 

Not every visitor to your website is ready to buy, and it can be overwhelming for sales teams to sort through all the data. This lack of clarity around buyer intent bogs teams down with administrative tasks, and reps struggle to prioritize in-market buyers who are ready to convert.

Lift AI's machine learning model analyzes hundreds of micro-behaviors in real time, giving every website visitor, both known and anonymous, an “intent score” (0-100) and a band (low, medium, high). When someone shows clear buying signals, Lift AI sends that information straight to Salesloft in real time. From there, Salesloft Plays can trigger the perfect action – like prompting a rep to send a follow-up email or make a call. With Salesloft’s Conductor AI, reps always know what to prioritize next within Rhythm, empowering reps to make best use of their time by focusing on leads with actual potential.

Sales teams that integrate Lift AI intent scores with their existing sales data have seen up to 11.6x more efficiency. 

2. Engage high-intent visitors instantly with Drift

Buyers expect timely, tailored messages. In fact, 88% of customers say they value the experience as much as the product or service, but for sellers, it’s tough to deliver relevant engagement without access to real-time buyer intent data. Without the right data at the right time, your team’s outreach runs the risk of feeling inauthentic and missing genuine buyers.

By integrating Lift AI into Salesloft, reps can set up Drift workflows for high-intent, anonymous visitors, capturing their account information which becomes a net-new account in Salesloft. With Drift’s conversational marketing, Lift AI enables sellers to connect with prospects directly on the website by seamlessly personalizing web chat Playbooks and engaging buyers as soon as they show interest. This reduces manual work and allows reps to spend more time nurturing high-value opportunities, increasing overall productivity.

For example, Boomi’s sales development representatives more than doubled their conversation to pipeline rate and doubled their opportunities by integrating Lift AI intent scores with Drift.

By integrating Salesloft + Lift AI, you can maximize the impact of your tech stack by integrating intent data into your workflows, so your team can prioritize the high-intent buyers, at the right time, with the right message.

Keep the learning going:

• The Age of Revenue Orchestration is Here
• RevOps Roadmap: 5 steps to prioritize, align, and execute