General Data Protection Regulation (GDPR)

Updated July 1, 2025

1. Introduction to the GDPR

General Data Protection Regulation (GDPR) is a European Union regulation that establishes a new framework for handling and protecting the personal data of EU-based residents. It is the most comprehensive EU data privacy law in decades and has been in effect since May 25, 2018.

Besides strengthening and standardizing user data privacy across the EU nations, it will require new or additional obligations on all organizations that handle EU citizens' personal data, regardless of where the organizations themselves are located.

GDPR is intended to offer protections for you or any identifiable natural person (the "Data Subject") regarding your information (your "Personal Data"). You, as a Data Subject, have broad rights, whether you are identified directly or indirectly through interaction context in which your information was captured.

2. Your rights under GDPR

2.1 Consent

Under GDPR, you opt in to have an organization (the "Data Controller") process your Personal Data. Data Controllers must obtain your consent before they can process your data.

2.2 Special categories of data

Unless specifically authorized, GDPR prohibits processing of certain special categories of data such as race, ethnicity, political and religious beliefs, sexual orientation, and genetic and biometric data. Salesloft does not acquire or process any data belonging to these categories.

2.3 Right of access

If you consented to a Data Controller processing your Personal Data, you may then request the following:

• A copy of the Personal Data undergoing processing
• Purpose of processing (in particular, if automated decision-making or profiling takes place, and if so, the logic involved, significance, and likely consequences of such processing)
• Categories of data processed (e.g., name, address, online browsing behavior)
• Any third-party recipients of this Personal Data, both backward- or forward-looking, especially recipients in third-party countries (i.e. countries outside of the EU)
• Any third-party sources of Data Subject's Personal Data (i.e. not collected from the Data Subject directly, for instance by purchasing said data from another source that previously collected the data directly)
• How long such Personal Data would be stored or, if that's not determinable, how the length of this period would be determined
• Data rectification
• Data erasure
• Restriction of data processing
• Objection to data processing

2.4 Right to rectification

You, as a Data Subject, have the right to have any errors on inaccuracies of Personal Data corrected. Your Data Controller shall implement such requests without undue delay.

2.5 Right of erasure

You have the right to have your Personal Data erased or forgotten. Your Data Controller shall remove your Personal Data and confirm deletion via a notification to you. Data Controllers are also required to maintain these transactions.

2.6 Right to data portability

You have the right to have your Personal Data exported and provided to you in complete form.

2.7 Breach notification

In the event of a data breach and your Personal Data is compromised, your Data Controllers are required to notify you at least within 72 hours.

3. Salesloft's commitment to protecting your Personal Data

Salesloft is committed to partnering with its customers and users to ensure that Salesloft is fully compliant with the requirements of GDPR. Salesloft recognizes your rights under GDPR and will ensure that these rights are honored, and your Personal Data is protected. Salesloft's product and security teams are continuously working to ensure Salesloft's product offerings and contractual commitments are in line so our customers, prospects, users, and others that interact with Salesloft maintain compliance with applicable Data Protection Laws.

Measures to achieve this include:

• A new Data Processing Addendum
• Additional investments in our security infrastructure
• New clarity on procedures for consent, data portability, and privacy preference inquiries

We'll also continue to monitor the guidance around GDPR compliance from privacy-related regulatory bodies and will adjust our plans accordingly if it changes. We'll provide you with regular updates along the way so that you're always current.

3.1 Our security infrastructure and certifications

Protecting our customer's information and their user's privacy is extremely important to us. As a cloud-based company entrusted with some of our customer's most valuable data, we've set high standards for security. Salesloft has received internationally recognized security certifications for ISO 27001 (information security management system). Salesloft also undergoes an annual SOC 2 type II audit which report is available in our security portal.

If you would like to learn more about Salesloft's security policies and procedures, please see our security page.

3.2 International data transfers: contractual terms

To comply with EU data protection laws around international data transfer mechanisms, Salesloft utilizes the European Union Model Clauses, also known as Standard Contractual Clauses, to meet adequacy and security requirements for our customers who operate in the EU.

4. Role of Salesloft as a Data Controller

Your Personal Data may enter Salesloft's processing scope in multiple ways. Based on how your Personal Data is consented to, who has control over the data and has responsibility for protecting and administering your rights, Salesloft is either a Data Controller or a Data Processor. This section describes Salesloft's role as a Data Controller and explains how you can interact with Salesloft in that role.

When you interact with Salesloft via its marketing and sales development outreach programs as a website visitor, webinar participant, or asset downloads, Salesloft is the primary Data Controller from GDPR perspective. In these cases, Salesloft is responsible for obtaining your consent and providing means for exercising your data rights.

4.1 Personal Data

• Personal Data you submit during registration, such as your name, email, phone number, and your address.
• Any other Personal Data that Salesloft obtains via sources to which you have already provided consent. Salesloft may use data from these sources for data identification and enrichment. As an example, if you provided only email and company name to Salesloft, Salesloft may use another service to identify your business contact phone or your title, so long as such information was submitted by you to the third-party service.

4.2 Consent

• When you interact with web forms and similar registration pages at Salesloft's website (or partners that we collaborate with), we will request explicit consent prior to you submitting your Personal Data.
• When sales development representatives contact you and you provide information to us and you consent to us for using the information we obtained from you.
• When your colleague from your organization volunteers your Personal Data to us via email or other information channels. We will follow up to obtain consent using the email provided to us or we will indicate in our email communication that we do not yet have consent but you provide us consent to continue our use of your Personal Data.

Salesloft also ensures that any additional data it procures from third-party services is obtained by that third party after obtaining your consent.

If you had previously provided consent to Salesloft to collect your Personal Data, you may choose to withdraw that consent at a later point. Please send an email request to privacy@salesloft.com and we will implement the request and provide a confirmation of your consent withdrawal via a reply email to your email address. The acknowledgement email will also provide you consequences of withdrawing your consent.

4.3 Privacy preferences

During the course of your registration process, we may offer certain preferences that control privacy of your data. Additionally, some registration processes may offer submission of certain data as optional items. You may choose not to provide optional data, but if you do provide them, Salesloft will track your submissions. Additionally, Salesloft will honor your choices and will ensure that these preferences and optional data are part of the data that you have access to via GDPR framework-based requests.

4.4 Onward transfers

Salesloft does not sell your Personal Data to any other third-party organization. Salesloft also does not transfer the rights to your Personal Data to any other party nor does it use the data other than the original intent. Any transfer to a third party is solely intended for the processing of data and Salesloft has secured agreements with downstream Data Processors to protect Personal Data and enforce GDPR data rights for you.

4.5 Data subject access rights

4.5.1 Data access

As part of GDPR you have the right to request all Personal Data about you to be made available to you. We will provide information about whether any data was transferred to any other third party.

4.5.2 Data erasure, accuracy, and portability

You may submit a request to delete all data about you. Salesloft will comply with this request, but will use your email to send a confirmation notice that we performed the requested action.

• Update Personal Data: You may submit a request to update Personal Data that we have about you. Salesloft will perform this and will use your email to send a confirmation notice that we performed the requested action. If email itself was requested to be changed, Salesloft will send a confirmation to both the old and new email.
• Request an export of all your data for data portability: You may also submit a request to request an export of all your data for data portability. Salesloft will provide this information via a CSV or JSON file. Such a report will include metadata such as when particular data was added, any updates to the data, etc. - i.e., an audit trail of the data.

To submit a request pursuant to any of the above, please complete the request form and a member of the privacy team will respond to you.

4.5.3 Data breach notification

We will notify you if your Personal Data was compromised via a breach using all methods contact information we have about you within 72 hours. This includes any breach that was caused by a Data Processor that Salesloft has authorized to process your data.

4.5.4 Filing a complaint

Salesloft has put in place best-in-the-industry processes for providing you with the rights to your Personal Data per GDPR guidelines. In the event that you are not satisfied with our resolution of your requests, you have the right to file a complaint. Please submit a request to file a complaint. You also have the right to file a similar complaint with a supervisory authority for the jurisdiction you are in and seek appropriate remediation.

5. Role of Salesloft as a Data Processor

Your Personal Data may enter Salesloft's processing scope in multiple ways. Based on how your Personal Data is consented to, who has control over the data, and who has responsibility for protecting and administering your rights, Salesloft is either a Data Controller or a Data Processor. This section describes Salesloft's role as a Data Processor and explains how you can interact with Salesloft in that role.

If we are processing your Personal Data on behalf of your employer or the organization, you may submit a request and Salesloft will forward the request to your employer. Any final action on the request will need to be approved by the employer (the Data Controller). Salesloft will assist the Data Controller in expeditiously completing the request.

5.1 Consent

When Salesloft processes and displays your Personal Data, that data was acquired from your employer or organization that you interact with. If it is Personal Data that you submitted to your employer, you provided consent to your employer for that data for their business purpose. If it is Personal Data that Salesloft's customer obtained in the process of conducting business with you or your employer, they rely on your consent to use the data for business purpose. As an example, if you are a purchaser of a product from Salesloft's customer, your relationship to our customer would be that of a vendor, and in furthering that relationship, our customer would have acquired your Personal Data.

To withdraw an earlier consent that you provided, contact your employer or the organization to which you provided the original Personal Data. Salesloft will not be able to alter your consent as we are not the Data Controller.

5.2 Data access

To request your Personal Data, please submit a request. For data processed by Salesloft, we will forward your request to your employer (the Data Controller), who will then initiate a request to provide that information. Since Salesloft's role is only that of a Data Processor, Salesloft will not be able to provide your Personal Data directly.

5.3 Data breach notification

In the event of a data breach, Salesloft, as a Data Processor, is required to notify your employer/organization that there was a data breach. Your organization will then notify you regarding the breach, its impact, and potential remedies. Salesloft will not notify you directly.

5.4 Data erasure, accuracy, and portability

To request an export or erasure or update of Personal Data held by Salesloft, please submit a request. We will forward your request to your employer/organization, who will then initiate a request Salesloft to complete the request. Since Salesloft's role is only that of a Data Processor, Salesloft will not be able to perform these actions directly.

5.5 Filing a complaint

For filing a complaint related to personal data processed by Salesloft, use the complaint portal/form of your employer or organization (the Data Controller). Salesloft will assist the Data Controller in resolving the complaint but will not take any action until and unless such action is authorized by the Data Controller.

6. Salesloft EU representative

Individuals and data protection supervisory authorities in the EU and the UK may contact our data protection representatives according to Articles 27 EU and UK GDPR. Please reach out to privacy@salesloft.com for more information.

7. List of sub-processors

Salesloft as a Data Processor has engaged the services of the following sub-processors. Some or all of your Personal Data may be transferred to them. All such transfers are governed by Master Service Agreements and GDPR agreements (via Data Processing Addendum) that establish the scope of processing as well as legal basis for such processing. Salesloft requires its sub-processors to perform the specified processing only for the purposes of delivering the services that are part of the agreement. To learn more about the GDPR initiatives of our sub-processors, please click on the links below:

• Salesloft Sub-processors
• Clari Sub-processors

Salesloft will notify your GDPR and/or administrative contact if we add any new sub-processors to the list above. For additional details, please review Salesloft's Data Processing Addendum.