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The Role of the Modern Seller – Part 2

February 17, 2022
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For most of us in sales today, creating value for our buyers remains one of the job’s toughest challenges. Thanks to the digital sales experience, customers spend only 5% of their B2B buying journey with a sales rep. On top of that, 87% of buyers now prefer the self-serve buying model.

So how, then, can sellers build relationships, establish trust, and create value for their buyers in a digital world? What’s our role?

In part two of this webinar series, Becc Holland, CEO & Founder of Flip the Script, and Brooke Freedman, Senior Director of Mid-Market Sales at Drift, join Morgan Rochofski, Head of Partner Programs at Salesloft, continue our dialogue on how sellers can create value for their buyers – even in a digital world – and earn trust and credibility throughout the sales cycle.


Becc Holland

CEO & Founder, Flip the Script
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Practitioner to the core and “victim of the sales craft” in general, Becc is the CEO & founder of Flip the Script – A sales media & consulting company that’s on the perennial search for what comprises quality, authentic & compelling modern-day sales messaging. Opinionated girl from Texas who lives in San Francisco, loves data, buys too many shoes & just wants to make the “Sales World” a better place to be in.

Brooke Freedman

Senior Director of Mid-Market Sales, Drift
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Brooke Freedman is Senior Director of Mid-Market Sales at Drift, where she leads her team in helping customers create more pipeline and revenue through conversational sales & marketing. Prior to her role at Drift, Brooke led sales teams at both HubSpot, Litmus, and is an advisor for several others.

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