Unlocking Growth: The Power of Signal-Based GTM Strategies

For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing.

Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas. 

To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based go-to-market strategies.

Watch the webinar to discover strategies to: 

• Identify the most impactful buyer signals (and the key use cases for them)
• Deliver individualized, adaptive buyer experiences—powered by AI
• Align marketing and sales teams to turn buyer signals into revenue