Learn Your Sales Craft with Trish Bertuzzi

My advice wouldn’t be any different for a woman starting in sales. It would be for anyone starting in sales. And it’s that learn your craft.

Don’t expect your company to provide you with every little thing you need to know and do. It’s a craft. You have to work at your craft, like an actor or a doctor or a mechanic. I mean, really invest, because your future, you own it, you need to invest in it.

My technology when I started was a pad and paper, a pen, and a phone, right? So now there’s technology that does so much for a Sales Development Rep. So many of the mundane tasks are automated. And I think when you combine that with the intelligence that the technology provides, we know so much about our buyers now.

We really can become their trusted advisors and have really valuable conversations with them, because that technology is delivering that intelligence to us, and I think that’s why sales development has become even more powerful than ever before. It kills me, because people will invest a fortune in hiring people but then not set them up for success.

I mean, these tools will make your team more successful. You don’t have to buy everything on the planet, but figure out what part of your process needs assistance, and then go find the right tool for you.