Outpacing churn: Eddie Reynolds, Union Square Consulting

What is a data-driven GTM strategy in 2024? Many experts believe the answer to reducing customer churn can be found in the data. But in a world where revenue teams are overwhelmed by information, what's the best way to harness data to drive revenue and retain customers? This week on No Nonsense Sales, Tom Boston is joined by the CEO of Union Square Consulting, Eddie Reynolds. What is a data-driven GTM strategy in 2024?

Many experts believe the answer to reducing customer churn can be found in the data. But in a world where revenue teams are overwhelmed by information, what's the best way to harness data to drive revenue and retain customers?  TThis week on No Nonsense Sales, Tom Boston is joined by the CEO of Union Square Consulting, Eddie Reynolds 

He gives his insights on why he believes data is the answer to outpacing churn. 

"Most companies right now have a lack of process and a mountain of data.” – Eddie Reynolds

Listen above to the entire podcast episode or on Apple Podcasts here.

In this episode, get Eddie’'s take on:

1. How to slice and dice your data in the right way
2. How a lack of process can impact revenue