Ideal Customer Profiles with Hannah Ajikawo


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In this episode of No Nonsense Sales, host Tom Boston and Hannah Ajikawo, EMEA business lead for Skaled Consulting and one of LinkedIn’s "Top Voice in Sales," talk about ideal customer profiles (ICP). Hannah shares her perspective on understanding what value means to prospective buyers, how to evaluate buyers' priorities, and what to do if a prospect is not a good fit.

Listen above to the entire podcast episode or on Apple Podcasts here.