“Cold Calling” with Shabri Lakhani

Shabri Lakhani, founder of SalesWorks, joins Tom this week to tackle the topic that makes every sales leader weak in the knees – Cold Calling. This episode is chock full of tips about how to make a good impression early and how embracing your mistakes can actually help you build rapport. 

Listen above to the entire podcast episode or on Apple Podcasts here.

In this episode, get Shabri's take on:

1. How cold calling is relevant to the modern seller
2. The importance of confidence in cold calling
3. How to adapt your mindset for more successful calls
4. Learning the difference between personalization and relevance
5. Why making a good impression on an early call matters