Buyers know more nowadays: Todd Caponi, Sales Melon

What can books about sales from over one hundred years ago possibly teach us about modern sales?

As it turns out, quite a lot.

Todd Caponi, Founder at Sales Melon, joins Tom Boston on the show this week.

With over 20 years of experience in helping GTM teams work smarter, she’s on the show to talk through how to align sales and marketing.

Todd’s a self-confessed nerd and sales historian, so it’s no surprise that he brought some of his sales treasures from the past for this special recording.

Listen below to the entire podcast episode or on Apple Podcasts here.

In this episode, get Todd’'s take on:

1. How transparency can boost sales
2. How to lead sales conversations with integrity
3. Why an informed buyer will benefit your sales process

And check out the No Nonsense Sales Spotify playlist:

All of the songs chosen by guests of No No Nonsense Sales: Season Three in a handy playlist.