Podcast
Unsubscribe with Tyler Lessard
Published:
![No Nonsense Sales Episode 21](/_next/image?url=https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt48e9deb40787970b%2Fblt63fd7f76c12b48df%2F65f9e57155464d83330e1134%2Fno-nonsense-sales-ep-21-header.jpeg%3Fauto%3Dwebp&w=3840&q=75)
Is there anything more brutal than the one-word email reply?
This week Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, tackles the email reply no seller ever wants to receive:
Unsubscribe. 😱
He joins Tom Boston to talk about how sellers can connect with their buyers to avoid the one-word email reply.
Listen above to the entire podcast episode or on Apple Podcasts here.
In this episode, get Tyler's take on:
- What sellers can do to avoid the 'Unsubscribe' email response
- How to create micro-moments of engagement with a buyer
- Why sellers should step out of their comfort zones and put their personality into the process