Podcast

From Restaurants to RevOps: Sales Leadership Lessons with Bradford Shannon

Bradford Shannon is not your average RevOps professional. With an unusual career path that led him from the restaurant industry to tech, Bradford has a unique perspective on the intersection of customer service, support, and optimizing sales team processes.

Now a Technical Project Manager at Citrix, Bradford promotes sales effectiveness with tools and systems to support the digital sales team. In his discussion with Jeremey, Bradford shares the circuitous but intentional path that brought him to Citrix, and reviews the critical elements of the tech stack lifecycle.

Listen below to the entire podcast episode or on Apple Podcasts here.

“The big distinction between a leader and a manager in my eyes and from my experience is really showing your team the right way to be. Just having an attitude and a mentality around yourself and your team that you essentially not only lead by example, but you just are your best version of the people that you coach.” -Bradford Shannon


If you have a passion for the art and the science of sales, are looking to further your career, or just want to hear some great, practical tips, ‘Hey Salespeople’ is the podcast for you. Subscribe so you can follow along as Jeremey interviews the brightest minds in modern sales to bring you immediately actionable advice. Listen and subscribe here.