Back to Podcasts

Fact or Fiction? People buy from people with Alexander Low

November 8, 2023

This week on No Nonsenses Sales, Alexander Low joins Tom Boston to debunk one of the most well known phrases in sales.

So let’s settle this, once and for all. Do people really buy from people?

Alex is on the show this week to give his take on this popular phrase and share his top tips for humanizing the sales process.


If you have happy employees, you have happy customers.” – Alexander Low


Listen below to the entire podcast episode or on Apple Podcasts here.

In this episode, get Alex’s take on:

  1. Taking a scientific approach to sales
  2. Why making sure your sales team are happy will close more deals
  3. How to humanize the conversation during a complex sales cycle
And check out the No Nonsense Sales Spotify playlist: