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Fact or Fiction? Active listening closes more deals with Lori Richardson

October 25, 2023

What does it mean to practice active listening in sales?

Lori Richardson is an author, trainer and women in sales advocate.

She works with sellers to help them focus their discovery calls and use active listening to create a stronger connection with their buyers.

She’s on the show to give her insights on the best way to use active listening in sales.


I’ve never lost a deal by asking too many questions.” – Lori Richardson


Listen below to the entire podcast episode or on Apple Podcasts here.

In this episode, get Lori’s take on:

  1. The importance of combining active listening with great questioning
  2. Why empathy is so closely linked to good discovery
  3. How men can empower women in sales
And check out the No Nonsense Sales Spotify playlist: