How Much ROI Can Salesloft Drive? Forrester Has Run the Numbers.

Looking to understand the impact of Salesloft on your revenue organization? The newly released Forrester Total Economic Impact™ (TEI) study delivers a data-backed answer.

What is the Forrester TEI Study?

The Forrester TEI study is a rigorous, independent analysis that quantifies the potential return on investment (ROI) and overall economic impact of a technology solution. Through in-depth interviews with Salesloft customers, Forrester developed a composite organization to analyze the financial and qualitative benefits realized over three years. This study provides concrete evidence of the value Salesloft delivers.

Why does this matter for you?

We believe the Forrester TEI study validates what our customers already know: Salesloft drives significant financial and operational improvements. Whether you're looking to:

• Quantify the ROI of your sales technology investments
• Build trust with a solution backed by independent research
• Accelerate decision-making with concrete, data-driven evidence
• Learn from the real-world success of organizations like yours

...this study provides the data to fuel your investment.

Key findings

For a composite enterprise organization ($7B annual revenue, 1500+ in revenue organization), the study revealed compelling results over three years:

• A significant 236% Return on Investment (ROI)
• 182% more revenue generated in Year 3 from sales activities (excluding renewals)
• 152% increase in opportunities and pipeline in Year 3

Significant operating profit increases driven by:

• 20% improvement in response rates
• 50% improvement in conversion to opportunity rates
• 40% increase in selling activities
• 12% improvement in closed/won rates
• 1.3% increase in customer retention per year
• 32% improved coaching productivity and 10% improved administrative productivity
• $1.3M in tech investment cost savings through platform consolidation
• Accelerated onboarding, user adoption, and faster value realization

What customers had to say

Salesloft has been tremendously impactful. It is constantly improving and helps us see better results year over year. We cannot imagine a world without Salesloft.

"Salesloft services are invaluable. They prioritize getting deep and wide context within your organization quickly and ensure that they understand the nuances." - Senior Revenue Operations Manager, Commerce

"It's not a heavy lift to onboard. [Salesloft] is an intuitive, simple platform." - Sales Director, Electronics Distribution

"Salesloft is very sticky. They're constantly introducing new features." - Director, Global Head of Prospecting, Financial Services

"Without Salesloft, we wouldn't be able to scale and get the growth that we have." - Sales Director, Electronics Distribution