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Why an Account-Based Strategy Works

1 min read
Updated Aug. 16, 2021
Published Jan. 5, 2021

At our June 2020 Virtual Summit for Sales Leaders, Derek Grant, SVP Commercial Sales at Salesloft, hosted a panel with Laura Palmer, VP of Sales at Unity Technologies and Jessica Fewless, an account-based marketing strategist, author, and evangelist. During Get Your Revenue Org Rowing in the Same Direction, Laura and Jessica shared some pro-tips for your account-based strategy. 

Listen to Jessica share why account-based marketing is critical for the growth of businesses.


Curious to learn more?

Check out the rest of this session and others from our June 2020 Virtual Summit for Sales Leaders.