Turn Intent Data Into Real Sales Conversations

Sales and RevOps leaders know the frustration: teams spinning their wheels on cold outreach, pipeline projections that miss the mark, and tech stacks that don’t talk to each other. Chasing cold leads and working from incomplete data slows down prospecting and creates unpredictable results. 

With Informa TechTarget + Salesloft, teams improve prospecting by connecting with buyers who are already interested in their solution. This focuses targeting, saves time and improves the buyer experience.

Precision prospecting that converts

Informa TechTarget identifies real, permissioned buyers who are actively researching topics relevant to your solution. These high-intent contacts are automatically injected into Salesloft Cadences that align with their interests, making it seamless for reps to engage the right people with the right message at exactly the right time.

Here’s how…

Informa TechTarget identifies contacts who are actively researching products like yours across their owned network of 220+ media websites. These contacts have given permission to be contacted and are matched to relevant topics based on the content they consume.

The integration automatically adds these active, GDPR-compliant contacts into topically aligned Salesloft Cadences. Sales teams do not need to manually import lists or guess when to reach out. Contacts appear within the platform automatically on a weekly basis or instantly with the click of a button.

Because this happens inside the existing Salesloft workflow, sellers can begin engaging right away. They receive a clear signal of interest and a path for follow-up.

The result? Prospects flagged as "actively researching" are 13 times more likely to click on emails and five times more likely to respond to calls compared to cold contacts. This is what modern prospecting should look like.

Grow your pipeline faster

With 85% of BDRs focused on outbound, this integration removes the guesswork and gives them a direct line to buyers already showing intent. By automatically syncing active contacts into Salesloft on a weekly basis, or instantly with the click of a button, your team can prioritize follow-ups, eliminate manual data entry, and start more conversations that lead to pipeline.

Unified tech, aligned GTM motion

With Informa TechTarget + Salesloft, teams gain insight into what buyers care about most. Informa TechTarget delivers details about each contact’s interests via Informa TechTarget Portal or Salesforce, which allows sellers to customize their messages. When reps know what a buyer is researching, they can speak more clearly to the person’s needs and pain points, improving the buyer experience and making conversations more relevant.This level of personalization leads to more trust, more replies, and more revenue.

Marketing provides insight into which contacts are engaging with relevant topics, and sales receives those contacts in a way that is ready for action. This seamless sharing of relevant insights enables fast, aligned execution across the GTM motion.

Scale smarter and improve outreach with better data and automation

Informa TechTarget + Salesloft gives revenue teams a simple way to act on intent data. Sellers connect with people who are already interested. Teams move faster, share information more easily and stay focused on the work that drives revenue.

Ready to ditch the cold leads and grow your pipeline with precision? Visit the Salesloft Partner Marketplace to learn more and enable the integration.