The age-old debate of hunters versus farmers in sales has faced scrutiny from all angles. We’ve realized it’s crucial to recognize the skill sets of individuals on your sales team. If you need help determining which bucket you (or your team) falls into, take our Sales Personality Quiz.
Let’s dive in from the beginning and see what we can find.
The Hunter
Typically thought of as “the doers,” hunters aim to close as many deals as fast as possible. They often focus on deal quantity and love to explore new areas.
The Farmer
Farmers focus on developing long-term customer relationships and working with others. Salespeople with this attitude are happy working with a few customers to create a lasting impact.
How do these two look side by side?
In today’s sales game, it’s important to be well-rounded. Take note of the skill set of each of your sales reps. The most successful may be hunters who know how to farm, and farmers who know how to hunt. Since every company operates differently, knowing your team and having them learn from one another is what really matters.
Take our Sales Personality Quiz to determine which bucket you fall into.
Want to Learn More?
Check out our eBook, How to Exceed at Every Stage of the Deal Cycle: Best Practices of Top-Performing Sellers.
