Drift on Drift: Managing Drift Playbooks

Drift Playbooks are central to Drift and what we do! They are automated message workflow and campaigns that proactively reach out to site visitors and connect leads to your team. The mission of Drift Playbooks is to: qualify all site traffic, route every lead to the right rep, and make it easy for marketers to demonstrate their success.

There are several powerful Playbooks that you can leverage to connect with your customers - and as a customer, it's important that you are aware of all the power that's available to you and how to implement them within your strategy. Join us for a live webinar session where we will be discussing all that's available to you via Playbooks as a Drift customer, including all of the elements "under the hood".

After attending this session, you should be able to:

• Define what a Playbook is and the different types of Playbooks available to you
• Carry out the configuration of a Playbook
• Develop a strategy for regularly auditing your existing Playbook library

This webinar is best suited for:

Marketing, Drift Admins