Back to Newsroom
Product News

Connect for Gmail: Create Salesforce Leads and Contacts

April 20, 2017

Your sales process matters. You’ve spent time tweaking it, honing it, and slowly making small adjustments to map out a way to work that maximizes your active selling time. Salesloft created Connect for Gmail to enhance your process – seamlessly connecting your essential sales systems together in an intuitive experience that brings both Salesloft and Salesforce into your Gmail workflow.

Today, we’re excited to introduce a significant enhancement to Connect for Gmail with the ability to Create New Salesforce Leads and Contacts Directly From Gmail. With a couple of clicks, sales teams can now bridge the data divide between Gmail and Salesforce, connecting prospect and customer activities between the two systems.


Sophisticated Matching Logic

We all have a role to play in maintaining the data integrity of our sales systems. Data integrity is paramount to both organizational and individual success. The sophisticated matching logic underlying Connect for Gmail ensures the right connections between Gmail and Salesforce are made. When linking a contact from Gmail, we automatically search first for existing Salesforce records and auto-link if a match is detected. If the matching algorithm brings no results back, sales teams can now create the new Salesforce lead or contact and track all associated sales activities.

Customized to Suit Your Organization

Whether you’re a Salesforce lead-first or contact-first company, or even use both at different stages of the buying cycle, the new Connect for Gmail enhancement ensures that we work seamlessly with your organizational setup. Roles and permission governance provide Salesloft admins the ability to enable this new capability to entire teams or a subset of users.

About Salesloft Connect for Gmail

Salesloft Connect for Gmail provides Gmail users an integrated experience between Salesloft and Gmail.  

See Salesloft Connect for Gmail in action

Context-Based Insight

Connect for Gmail understands what information you’ll need based on the context of your email. If you’re writing or responding to a contact in your Salesloft or Salesforce database, Connect for Gmail will automatically surface relevant information about that contact including:

  • Quick links to social profiles
  • Recent cadence activity
  • Insights on communication engagement
  • Live feed for instant notifications of prospect engagement with your emails

No more switching between tabs or searching through contacts. You’ll have all the information you need to execute personal, relevant, and targeted sales emails.

Powerful Salesloft Functionality

Connect for Gmail isn’t just about bringing valuable information from Salesloft into Gmail, it also adds a powerful upgrade to Gmail’s functionality that takes the platform well beyond email. Now you can take action on a contact from inside Gmail including:

  • Quickly add or remove people from a cadence
  • Add notes on a contact
  • Open and edit their Salesloft profile
  • Mark as “do not contact”
  • Add or remove tags
  • Change cadence stage

Salesloft Connect for Gmail is a truly integrated experience between your inbox and sales engagement platform.

Thank you for allowing Salesloft to continue to serve you. We are always excited to hear your feedback, so if you have any questions please check out the Knowledge Base, or contact [email protected].