Forrester Study Reveals Enterprise-Scale ROI with Salesloft's AI

Editor's note: This is a pre-merger Clari report. Results are still relevant, some product details may have evolved. Learn more here.

Key finding: 398% ROI over three years, and a payback period less than 6 months.

Enterprises aren’t just looking for cost savings with Revenue AI — they’re reimagining their end-to-end revenue process: create, convert, close, and retain. Our new commissioned Forrester Consulting study validates what we’re seeing across the Fortune 500: leaders adopting Revenue AI today are achieving revenue outcomes that shift the trajectory of their business.

Leveraging AI capabilities results in more accurate forecasting, tighter pipeline management, clear visibility in deal changes, less revenue leakage, a more productive sales organization, and accelerated revenue growth. To showcase this impact across complex enterprises, we commissioned Forrester to conduct a Total Economic Impact™ (TEI) study.

The findings show that a composite organization representative of interviewed customers with experience using our platform achieved a 398% return on investment with payback in under 6 months and $96.2 million in net present value over three years. These numbers reveal how, with the right platform, revenue orchestration can become a competitive advantage.

The challenge: Revenue teams flying blind

Before diving into the results, it's important to understand the challenges our customers faced before partnering with Salesloft. The study — which examined five enterprises across manufacturing, software, security, and energy — revealed a troubling pattern that I hear in nearly every conversation with revenue leaders.

Prior to Salesloft, enterprises were drowning in manual, spreadsheet-based forecasting processes that one Chief Sales Officer described as "monsters,” which required hours of manual effort while providing little visibility into pipeline health. Teams were operating with fragmented CRM environments, inconsistent methodologies, and error-prone processes that led to revenue leakage, slipped deals, missed forecasts, and mistrust from executive leadership.

Perhaps most concerning was the lack of historical tracking. A Chief Sales Officer in energy noted that prior to Salesloft, their organization had no way to reference past forecasts to learn from over-or under-performance. Without being able to understand why forecasts were missed, organizations couldn't improve their planning accuracy or make informed strategic decisions.

This reality is repeated time and again throughout my conversations with prospects. Revenue leaders consistently express their lack of visibility; fragmented data across multiple sources; their challenges in making critical business decisions due to unreliable data or gut instinct rather than trusted data with AI-generated, actionable insights.

The transformation: From chaos to clarity

After implementing, these same enterprises experienced significant (measurable) improvements across nearly every dimension of their revenue operations. These customer results speak volumes about what's possible when revenue teams have the right tools and insights:

Growth impact

• 6% increase in win rate, leading to $25M in new revenue over three years.
• 3.5% higher retention and 2.5% higher customer spend, creating $52M in expansion revenue.
• Million-dollar deals tripled over five years.

Efficiency impact

• 50% reduction in admin tasks, saving $22.7M.
• 33% faster forecasting, driving $3.8M in productivity gains.
• 90% fewer misallocated funds, leading to $14M in avoided waste

Forecasting impact

• Accuracy improved from 8–9% variance to 5–6% variance.
• Result: board-level trust and confidence in the numbers.

These improvements represent a fundamental shift in how revenue teams operate, creating a compounding effect that accelerates performance across every stage of the customer lifecycle:

• As their win rates increased, customers found that their teams became more confident and strategic in pursuing larger opportunities.
• Improved retention metrics demonstrated that benefits extended far beyond initial sales success into long-term customer relationships.

That same compounding effect is now being supercharged by AI. Sellers leveraging AI capabilities are closing new logo deals 20% faster than they were just two years ago. This underscores how our technology is reshaping the sales process to deliver both speed and efficiency. Together, AI and revenue orchestration don’t just enable teams to close deals more quickly; they create a scalable, repeatable framework for sustained growth.

Operational excellence at massive enterprise scale

A vice president of sales operations in software said: "We've saved 90% of the time spent taking data out of a system to roll up the forecast. Four regional sales leaders were probably spending four hours a week each; now it's more like one."

These efficiency gains give teams the time back to focus on strategic planning, customer engagement, and deal coaching. Sales leaders noted that automated forecasting significantly improved pipeline accuracy and confidence.

AI capabilities reveal hidden inefficiencies that had been draining resources for years. New streamlined processes and visibility across teams enabled data-driven decisions in real-time and faster response to market opporunities–increasing overall sales velocity.

Revenue AI outcomes: Beyond automation

What sets successful AI implementations apart isn't just automation, it's the intelligent insights that drive better decision-making. Our customers consistently highlight our AI-powered features as game-changers.

The compound effect: Predictable revenue growth that scales

The most exciting part of the results our customers are seeing with AI is the confidence being built across revenue teams.

This optimism signals a fundamental shift in how organizations approach their revenue operations: from reactive processes toward proactive, data-driven strategies that teams trust to make important decisions. 

We believe Forrester’s TEI study confirms what our Fortune 500 customers already know: Salesloft is the Revenue Orchestration Platform that transforms how enterprises run revenue.

• 398% ROI
• Payback is less than 6 months
• $96.2M in NPV

In today’s environment of relentless pressure, the enterprises that grow revenue consistently are those who leverage AI to accelerate their Go-to-Market Teams’ productivity and collaboration, build trust via accurate forecasts every quarter; and to transform their revenue operations and processes into a strategic advantage with Salesloft.