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Multiple Third-Party Evaluations Confirm Salesloft Is a Leader in the Sales Engagement Category


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Company Also Announces Independent Study Revealing Enterprises Can Expect 394% ROI Using Salesloft Platform

Atlanta, September 27, 2022 - Today Salesloft, the leading sales engagement platform, announced it has been named a Leader in The Forrester Wave™: Sales Engagement Platforms, Q3 2022. This comes after G2 named Salesloft the #1 Enterprise Sales Engagement provider for 10 quarters last week. The company also released the results of The Total Economic Impact™ (TEI) Of Salesloft, a commissioned 2022 study conducted by Forrester Consulting on behalf of Salesloft. The study shows enterprises that use Salesloft can expect $12 million in increased profits and cost savings over 3 years. 

The Forrester Wave™: Sales Engagement Platforms, Q3 2022 evaluated 13 sales engagement providers based on 30 criteria across three categories: Current Offering, Strategy, and Market Presence. Salesloft received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated, and is top-ranked in the Current Offering and Strategy categories.   

According to the Forrester report, “Salesloft has sales engagement capability depth and stellar customer obsession. Salesloft is one of the originators of the sales engagement category. Its product roadmap shows an advanced understanding of what it takes to deliver custom insights that deliver real value to users. Salesloft’s performance strategy has positioned it to succeed regardless of the future market environment. Its innovation roadmap has positioned it to succeed in the rapidly evolving sales technology space.”

The report further noted that “Salesloft’s integrations are among the best we evaluated, including advanced capabilities in chat/social/video, sales enablement, and conversation intelligence. It is differentiated by its use of automation in workflow and breadth of activity capture capabilities. It also has superior AI capabilities and has expanded to better support the engagement needs of Account Executives through deal scoring and insights.”

“What I’ve learned as CEO of Salesloft and in all my time selling is that sales is service,” said Kyle Porter, CEO of Salesloft. ”We have a deep desire to serve our customers and help them achieve the revenue outcomes they need. Delivering incredible value to our customers is what drives us to innovate and lead this category.” 

Forrester’s TEI study evaluated how Salesloft’s enterprise customers benefited from its platform. According to the study, a composite organization comprised of interviewees with experience using Salesloft realized a 394% ROI, and $12 million in increased profits and cost savings over three years from the following impacts:

  • 60% improvement in response-to-opportunity rate and 30% improvement in closed-won deals, resulting in $4.6M more in incremental profits 
  • 50% increase in annual prospecting activities, resulting in $3.3M more in incremental profits 
  • $744K savings by consolidating sales technology
  • $1.6 million in profit growth from improved customer renewal rate over three years
  • 10% increase in productivity, resulting in $1.4M in time savings
  • 25% reduction in time spent onboarding new reps, resulting in $333k in time savings

“Salesloft has been a game changer for me and the teams I’ve led since I was first introduced to it in 2017,” said Bryan Elsesser, Vice President of Sales at SaaStr. “It’s provided better measurement and understanding of industry fit, data to support the nuances in approaching different personas, and definition behind buyer behavior and engagement. So much guesswork is gone and so much more thoughtful sales process has been implemented thanks to the work Salesloft has done over the years to perfect the seller’s understanding of the customer journey.”

The recognition from Forrester and G2 comes on the heels of significant product momentum for Salesloft. In August the company released Salesloft Coaching, a revolutionary coaching capability that gives sales managers a single view of how their reps are performing against their goals across multiple activities and channels. The company also debuted a number of new features for enterprise customers, including expanded governance capabilities across the entire Salesloft platform. Detailed controls allow customers with complex business requirements to have full control over the data their users have access to, while audit logs give customers comprehensive visibility to see what has changed in the Salesloft platform. 

Earlier in September, Salesloft announced Salesloft Rhythm, the company’s newest innovation currently in development, which will redefine what it means to be a modern seller. Salesloft Rhythm is a proprietary, patent-pending, signal-to-action engine designed to guide sellers to success using the power of AI. Salesloft Rhythm will be available to customers in 2023. Earlier in the year, Salesloft announced Forecast by Salesloft, a native platform capability that enables customers to forecast with accuracy and take action to close deals, all from one place. 

Learn more about Salesloft’s results from The Forrester Wave™: Sales Engagement Platforms, Q3 2022 and The Total Economic Impact™ Of Salesloft study here.

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