Power Plays: Diversify your messaging with Drift Content Classification

For marketers, the diversity of product and solution offering creates a challenge: ensuring that messaging is highly relevant to each audience. Without precise content classification, marketers risk delivering generic or irrelevant messages, leading to lower engagement, customer frustration, and a potential loss of trust in the brand.  In our Spring 2025 product release, we have introduced Drift Content Classification to provide a solution that addresses this common problem through Bionic Chatbot.

In this session of Power Plays, our high impact micro-webinar series, we will be showcasing the content classification feature and how it works through Drift Chatbots. Each Power Play session includes 15 minutes of learning content and 15 minutes of available Q&A time. Today's insights include:

• Enabling targeted content based on the domain a site visitor is on
• Common use cases for leveraging this feature

Each micro-webinar will be packed with expert advice, practical tips, and real-world examples using Salesloft to help Admins overcome challenges and accelerate revenue performance.

This micro-webinar is best suited for: Drift Admins + Marketers