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SalesLoft Acquires InStereo to Expand Sales Transformation Expertise and Drive Customer Outcomes


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It’s a big day here at Salesloft and an even bigger one for our customers. We have acquired InStereo, a B2B revenue and sales strategy consulting firm and a longtime Salesloft Solution Partner. 

InStereo helps businesses understand their customers, how their customers buy, and how to create exceptional buying experiences that lead to more revenue. They have an outcomes-focused methodology with consulting and advisory expertise around sales transformation, digital selling best practices, and sales and marketing alignment. And they’re really good at what they do.

So why did we acquire InStereo?

We know putting our customers' needs first works. We know serving our customers with all we have is what separates us from our competition. We know customers want outcomes, not just another piece of software

InStereo and Salesloft are both deeply committed to helping customers generate those outcomes. Our data shows that, together, Salesloft and InStereo have a multiplier effect on our shared customers’ success.  

We are thrilled to bring their expertise in-house and then out to even more of our customers.

What’s in it for our customers?

Bringing InStereo directly into the Salesloft family is a key way we are investing in our customers’ success.

Our customers will benefit from InStereo’s deep understanding of buyer journeys and engagement strategies. Their experience and proven enterprise methodologies will help customers operationalize the Salesloft platform and accelerate the value of Sales Engagement across their entire revenue organization. 

Customers who’ve already experienced the power of Salesloft + InStereo love it. Here’s a snapshot of a review on G2:

InStereo G2 Review

Check out the official announcement below to learn more about this exciting news.

With #saleslove, Kyle

Salesloft Acquires Sales Strategy Firm InStereo

Company deepens sales transformation consulting expertise to drive customer outcomes 

Atlanta, GA -- July 1, 2021 -- Salesloft, provider of the most complete Sales Engagement platform that includes Cadence, Conversations, and Deals, today announced its acquisition of InStereo, a fast-growing strategy consulting firm that helps enterprises leverage technology to build best-in-class buyer experiences for their customers. The acquisition brings deep expertise for guiding Salesloft’s customers through their sales transformation initiatives, with a unique focus on buyer experiences.  

"At Salesloft, our goal isn’t to just sell software, it’s to help our customers exceed their revenue goals,” said Steve Goldberg, Chief Revenue Officer at Salesloft. “Too many times software companies focus on features and technology, not the success of their customers. InStereo shares our passion for helping our customers get the outcomes they’re looking for. We’re thrilled to welcome InStereo to the team.” 

Since becoming one of Salesloft’s first partners in 2018, InStereo has delivered more than 150 successful customer engagements to companies across industries and geographies, including 3M, Cargill, and Pegasystems. 

“We’ve worked with many technology companies and the people at Salesloft are different. They share our passion to help customers not just implement software, but to help guide them to get the results they are looking for,” said Bill Galfano, Co-Founder and CEO of InStereo. “By joining Salesloft, we can help more revenue leaders engage with their buyers in meaningful ways by using our proven methodology with the best sales engagement technology on the market.”

“This past year we tripled our investment into our alliance organization and programs because empowering our partners leads to success for our customers,” said Rob Forman, President and Co-founder of Salesloft. “InStereo leveraged the power of our partnership and consistently drove incredible outcomes for our mutual customers.” 

The acquisition comes on the heels of a year of major growth for Salesloft and aligns directly with its outcomes-focused innovation roadmap. In addition to $100M of funding and $1.1B valuation in January, the company has continued to deliver on its product roadmap of cross-product innovations between Cadences, Conversations and Deals with the launch of Outcomes Dashboard, Cadence Outcomes, and Deal Engagement Score, all in 2021. The company has also accomplished:

  • #1 Ranking Sales Engagement provider on G2 for 10 consecutive quarters
  • Leadership in The Forrester Wave™: Sales Engagement
  • 3 x #1 Best Place to Work in Atlanta
  • #7  on Glassdoor’s Best Places to Work list
  • Recognized by Fortune as a Great Place to Work 

About Salesloft 

Salesloft is the global provider of the most complete Sales Engagement platform, helping industry-leading companies like IBM, Shopify, Square, and Cisco generate more revenue and deliver better experiences to their customers. Salesloft is frequently recognized for its award-winning culture with recognitions from Fortune's Best Workplaces, Glassdoor’s Best Places to Work, and Inc. Magazine's Best Workplaces. For more information on Salesloft, visit

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